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Bayview Wildwood Resort has a new owner

Resort, long 'known for offering a quintessential Canadian experience', has become part of Choice Hotels Canada's Ascend Hotel Collection
new bayview wildwood exterior
Bayview Wildwood Resort is the 16th property in Choice Hotels Canada's Ascend Hotel Collection. Contributed photo

The Ascend Hotel Collection, a network of upscale resorts, historic properties and boutique hotels that offer guests a uniquely local experience, has opened a new property in the picturesque Muskoka region.

Nestled on the shores of Sparrow Lake, The Bayview Wildwood Resort is a full-service, four-seasons resort catering to families, couples, corporate retreats, conferences, meetings and special events such as weddings, reunions and receptions.

The Bayview Wildwood Resort is the 16th property in Choice Hotels Canada’s Ascend Hotel Collection. The resort offers families an "all inclusive" style of stay, including meals and accommodation.

Package options include the always popular “Girls Weekend”, as well as partnering with local operators for specialty weekend packages such as golf and fishing. Catering to business clientele as well, the resort provides a variety of Corporate Meeting Package options.

The resort offers varied accommodations, including suites, rooms and cottages with full kitchens. The finely appointed guest rooms include free Wi-Fi, microwaves and refrigerators and 42-inch flat screen TVs. Select rooms have private lake-view balconies and separate living and sleeping areas.

“We are excited to add a second Ascend Hotel Collection resort in Muskoka. The Bayview Wildwood Resort is known for offering a quintessential Canadian experience,” says Rob Alldred, director of membership development, Ascend Hotel Collection at Choice Hotels Canada.

“Through our relationship with our valued franchise partner, Sunray Group, we continue to broaden our Ascend Hotel Collection portfolio in Canada, offering even more options for our more than 2 million Canadian Choice Privileges members.”

Onsite amenities include a dining room with lake views, The Echo Dining Lounge, which is also open to the public. It offers the best of casual dining with an exceptional selection of domestic and imported wines, along with custom cocktails. In the morning, guests can also enjoy a daily hot breakfast buffet. Corporate travellers are well-equipped with access to a business conference centre with meeting rooms and banquet space.

“Sunray Group has always enjoyed a close relationship with Choice Hotels Canada and we have 10 hotels in its system,” says Kenny Gibson, president of Sunray Group. “We have had great success with the Ascend Hotel Collection and we look forward to working on more resorts in the future.”

Hotel activities include badminton, bicycle rentals, billiards, kayaking & canoeing, tennis, cross-country skiing, shuffleboard, volleyball, and a sandy beach with water park. In addition, there are two pools – indoor and outdoor – and a fitness room.

The hotel is located in Severn Bridge, 15 minutes from Highway 11, within easy reach of attractions in the nearby Orillia, like Casino Rama, the Orillia Museum, the Stephen Leacock Museum, the Orillia Fairgrounds and the Orillia Famers' Market.

About Sunray

Founded in 2006, Sunray Group is a family owned, multifaceted corporation specializing in hospitality and development. Sunray Group currently owns and operates 42 hotels and employs over 4,000 talented individuals in Ontario, Quebec and Newfoundland.

About Choice Hotels Canada:

Choice Hotels Canada is one of the largest and most successful lodging franchisors in the country with more than 350 properties currently open or under development.

The Choice family of hotel brands provide business and leisure travellers with a range of high-quality lodging options, including limited to full-service hotels in the upscale, mid-scale, extended stay and economy segments. Brands in Canada include Ascend Hotel Collection, Comfort, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.

All hotels are independently owned and operated. Choice Hotels Canada is master franchisee of Choice Hotels International, Inc., with more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of June 30, 2019. The award-winning Choice Privileges® loyalty program offers members benefits from everyday rewards to exceptional experiences. For more information, visit