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Novelty greeting cards abounded in golden age of postcards

These could be found in any town; often just the name of the town was different

Postcard Memories is a weekly series of historic postcard views and photos submitted by Marcel Rousseau. Some were previously published by the Orillia Museum of Art and History and in the book Postcard Memories Orillia. You can take a trip down memory lane with us each Saturday morning!

During the golden age of postcards, from 1905 to 1915, every tourist outlet had a rack of postcards to sell.

And every postcard rack displayed views of the local attractions plus a selection of greeting cards. 

In the world of greeting cards, women were portrayed as beautiful and glamorous, often drawn in romantic settings.  

Other novelty postcards depicted women as a local attraction, and dangling romance or sporting events in front of potential visitors was a favourite means of attracting vacationers to the community.

The photographers for the first two postcards used live models to produce a stock card on which the publishers could imprint the name of the town or city purchasing the cards. 

The Orillia card was mailed to Barrie in 1916. The “Lots of Chickens at Udney Ont.” card, circa 1915, was mailed to Miss Lizzie Clarke in Uptergrove.  

The artist-drawn fishing card is from 1920 and the Lady with the line out is dated 1914.