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Paul Sadlon Motors secures naming rights for former BMC

Deal with longtime local automotive dealer worth $1.7 million over 10 years to call south-end facility Sadlon Arena
2019-10-24 BMC RB
The former Barrie Molson Centre, which had been referred to officially as the 'BMC' until today, has been renamed Sadlon Arena after the city committed to a 10-year pact worth $1.7 million with the local automotive dealer. Raymond Bowe/BarrieToday


Barrie’s premier arena, formerly known as the BMC, will be called Sadlon Arena.

On Nov. 25, city council approved a 10-year naming rights offer from Paul Sadlon Motors Inc., for $170,121 per year, a total of $1,701,210.

“As a business leader in Barrie since 1971, my family is proud to be continuing our legacy of giving back to our community in such a prominent way,” says Paul Sadlon Sr.

As part of the naming rights, Sadlon Arena will appear on all signage at 555 Bayview Drive where the existing BMC name exists. All changes to signage will occur as soon as possible. 

Sadlon Arena is well-known with an established reputation as the region’s premier sports and entertainment venue. The 110,000-square-foot arena is home to the Barrie Colts (OHL team) and many other notable entertainment activities throughout the year such as concerts, trade shows and special events.

The arena opened on Dec. 31, 1995, with seating for up to 5,000 and has an annual attendance of over 300,000.